Case Studies

ONLINE RETAIL: Meiriyouxian (Beijing/Shanghai)

MRYX is China’s fastest growing online platform for 2h delivery of fresh and perishable goods to consumers in major urban areas. After 2 month of product development, MRYX launched its own, custom formulated premium juice offering in March 2017. Motivated by the success of this product MRYX and iF partnered to develop a completely new premium juice brand within less than 4 weeks from product formulation and design development to launch in July 2017.

FAST CASUAL: Pret A Manger (Shanghai)

iF proudly started serving Pret A Manger outlets in Shanghai during the second half of 2016. After a 6 month test period we upgraded our offering by developing a custom bottle imprint together with the Pret team. This added personalization boosted juice sales by more than 100% and opened the possibility to develop new, exclusive recipes and product lines for Pret.

CRAFT BEER: Slowboat

What started as a flick with one of China’s finest craft beer brands, Slowboat Brewery, has since grow into a regular offering: The Riptide Raspberry Pale Ale made with iF’s signature Apple Raspberry Juice. In 2017 we started serving ingredients such as Watermelon and Pineapple to other prominent craft brewers in China and are planning for an Apple Cider project in autumn 2017.

HOTEL: East Hotel (Beijing)

iF has been serving this Swire property since its opening in 2012 by providing premium juices for the guest breakfast in a signature glass bottle developed for East Hotel.

RESTAURANT CHAIN: Hatsune Group (Beijing/Shanghai)

We started partnering with Alan Wong, celebrity restaurateur and mastermind behind Hatsune Restaurant Group, back in 2010 by developing Hatsune’s signature juice glass bottle and providing for its content. iF is excited to be a continuous part of the chains growth story and are proud having started serving Hatsune’s Disneyland Shanghai outlet since its opening in 2016.